Words on a Wing

Wordmark or Logo?

What’s the difference between a Wordmark and a Logo? A wordmark is a text-only typographic treatment of your company name – think of it as your company’s signature. The type face, style, colour and layout of the text creates a signature by which the company becomes recognized. A logo is

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Getting on-line

A lot of individuals or companies, small and large, choose to go on-line with very little thought given to the impression their on-line presence has, kind of like throwing those old sneakers up on the power lines… “what’s that about?” Having a web site is like having a virtual salesperson

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transformation

This is something I wrote specifically for Hallowe’en some time ago, but I think it was really something else trying to get out… do you ever put on a mask when things are not going well, pretend that they are so it’s a bit easier to get through the day and,

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